Car Registrations - Question 3
At this point in the questionnaire respondents were asked to read a ‘recent press article’ (prepared specially for this study) relating to the forthcoming release of previously un-issued prefix car registrations with the letters ‘A to R’.
This was designed to ‘Hot House’ the respondents’ awareness of the new issue. Clearly in the ‘Real-Life’ situation, it will take some months before the public would become aware of this issue, and even then it is unlikely that awareness would reach the 100% which we have generated.
Once the release had been read (although they were able to refer back to it) the respondents continued with the questionnaire.
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