Car Registrations - Sample Summary
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The most popular type of vehicle owned was a Hatchback with 59% owning
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Saloon Cars were marginally more popular amongst people with ‘Higher Interest’ in personalised number plates, as were Sports Cars. People Carriers were more popular among the ‘Lower Interest’ segments
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Motor Bikes, Mopeds, etc. were owned by 7% of the sample, and spread fairly evenly over all levels of interest
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The sample split 56% Male and 44% Female reflecting the male bias in the customer profile
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The average age of the sample was 42. Those with the Highest Interest in car registrations being slightly younger (age 40) than those with the Lowest Interest (age 45)
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